Helping an exiting new tech start-up reach success in the property world
Property Store is a brand new technology and powerful CRM dedicated exclusively to Property Portfolio Management. There are many CRM's on the market, but very few of them are designed by property experts for property experts. They believe in making things simpler for Property Professionals, from Sourcing Deals to looking after Lettings. Property Store is the 'One Stop Shop' for all property operational needs.
Our work with Property Store
Other property CRM's do exist on the market, therefore Property Store needed to stand out as being powerful yet simple and easy to use. We had to communicate something different and exciting to educate and delight property experts who are crying out for the functionality and ease of use this new platform offers at such an affordable price.
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The main challenge faced when building the Property Store brand was finding a way to seamlessly fit the small team’s warmer, people-first approach into a very to-the-point property industry. Following in-depth research into the insider world of property management, we championed a brand focus that encompassed what this new technology does for those in the industry.
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Fresh
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Modern
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Simple
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Easy to use
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Trustworthy
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Friendly
Snippets from our work:
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Our Approach
Being one of the most affordable new CRM solutions gave Property Store an advantage, but that also meant they needed to boldly lead the way, not rest on their laurels because of a lack affordable competition. Growth in the space is inevitable, so critically their visual identity needed to be powerful, instantly recognisable and designed with longevity in mind.
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The logo is shaped like a house with a 'P' to embody the property sector and the brand name. Using yellow and orange give the brand it's fun and friendly feel that the company wanted to portray. The use of navy provides the sense of professionalism and trust which is vital in the tech industry. We also used a large amount of white space to keep it clear and simple and always easy to use. The software had to be simple and easy to use for all.
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In order to communicate effectively with our target audience (property managers and investors) and instil a sense of trust in the industry, our tone needed to be well-balanced and clear. We chose to maintain a to-the-point tone of voice making it very clear how Property Store can help them:
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"Property Store is a CRM dedicated exclusively to Property Portfolio Management. We believe in making things simpler for Property Professionals, from Sourcing Deals to looking after your Lettings. Property Store is the 'One Stop Shop' for all of your operational needs
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The software itself is designed to be very minimal and clear with a busy property expert in mind. The user journey is intuitive and enables consumers to easily navigate and set-up their property insights, and even those that have minimal computer skills can use each of the features without support. Thorough industry research was carried out to ensure the features and experience matched those required of the target audience for such a CRM.
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SEO & Growth
As a new company with a fresh website, Property Store initially struggled with search engine visibility. Their primary target audience—property managers—was clear, and while they’ve partnered with The Prosperity Network to provide access to its members, they also wanted to drive organic traffic within the UK (with plans to expand internationally).
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To achieve this, we conducted a comprehensive keyword analysis to understand what their audience was actively searching for. We identified the top 10 keywords that would attract the most relevant traffic and optimised the website accordingly. Whilst a key website strategy ensures Property Store can build a strong online presence while reaching their audience more effectively.
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​3 years later, we're thrilled to witness the incredible journey of Property Store as it continues to thrive and evolve! With a brand refresh and site redesign in the works, the future looks bright for Property Store. We can't wait to see how they flourish in the next coming months and years!