Elevating the Floor Smart Brand: A Fresh Start
Floor Smart are a flooring contractor in Dublin partnering with builders, businesses and home owners.
Re-branding FloorSmart
We had the opportunity to work with Luis at Floor Smart to revamp his brand and help the business stand out in a competitive market. Luis wanted to refresh the company’s image to better reflect the high-quality flooring services they offer. This had to appeal to builders, businesses and homeowners alike. With the logo and colour scheme already printed on their vans, we worked with this to avoid a costly respray job for Luis and the team! We began by updating the brand identity, creating a more modern and professional look across all branding materials.
​
As part of the start-up branding package, we designed business cards, letterhead, social media templates, flyers, and a professional email signature, ensuring brand consistency across all customer touchpoints. The end result was a polished, cohesive brand presence that enhances Floor Smart’s visibility and sets them apart from the competition.
​
Recognising how busy trades like Floor Smart can be, we made sure the rebranding process was smooth and efficient, minimizing any disruption to Luis’s day-to-day operations. We handled as much of the heavy lifting as possible, ensuring that the new brand was delivered with minimal input from Luis, so he could stay focused on running his business
​
Snippets of our work:
Website Re-Design
When we first connected with Luis at Floor Smart, his website was outdated and underperforming, struggling to attract new clients and showcase the quality of his flooring services. The old design lacked visual appeal, was difficult to navigate, and didn’t effectively communicate Floor Smart’s strengths in a competitive market.
Luis knew it was time for a change, and that’s where we came in. We completed a full website redesign, making it more user-friendly and visually engaging, while also showcasing Floor Smart’s portfolio and services more effectively.
​
To boost conversions and generate more leads, we strategically added more calls-to-action (CTAs) and contact forms throughout the site, making it easier for potential clients to get in touch with Luis. These additions were designed to increase engagement and guide visitors toward making inquiries or booking services directly through the website.
